About Over the Sun

What's in a name?

Sometimes names are chosen for their direct description of the company and its function. Sometimes names are an acronym for too many words to roll easily from the tongue. And sometimes names are retained from an historic foundation nearly forgotten.

"While I chose 'Over the Sun' in early 2009 for its opposition to the too often said, 'There is nothing new under the sun,' and my personal desire to fly far, far away from this planet after ten years surviving corporate America, the name was solidified in the form of a vivid dream which gave birth to the following poem, as recounted fully in my blog." --kai

“There is nothing new under the sun!”
I once heard a man cry.
I looked across the crowd,
called to him and asked “Why?”

He stopped, considered,
and then came to my side.
“Innovation, invention, and creativity cost.
It’s an accepted principal that new ideas are lost.”

“We just recycle what is here,
to use again and again.
Something truly new?
Well, that would not be what has been.”

And with a touch of his hat,
and a brief, shameful grin,
he shook my hand
and then bounded down the street again.

“There is nothing new under the sun!
… nothing new under the sun!
… under the sun!”
his voice fading into the clamor and din.

I was moved, yes,
but impressed I was not.
The answer was clear to me,
for the sun is indeed quite hot.

But to live without risk,
that’s not living at all.
To avoid the light of the sun,
is to avoid the call.

And so I ran in the opposite direction,
with a confident, wide grin, yelling,

“Over the sun we shall go!
Over the sun we should seek,
for there the ideas are new,
and the innovations replete.”

Singer/song-writer James Hersch put this poem to music, in nothing_new.mp3.